- Degree in Business, Economics, Psychology, Sociology, Statistics, Mathematics, Marketing, or a related discipline.
- 10+ years experience in a similar role.
- At least 8 years experience in designing and executing research initiatives in a business or market context.
- Experience in Financial Services (advantageous)
- Experience conducting market research or survey design/analysis.
- Experience with various research methods (quantitative and/or qualitative)
- Establish and maintain a deep understanding of customer segments/personas, market intelligence, and team dynamics based on sound internal and external customer insights.
- Provide strategic inputs into annual business planning, assisting with setting of business KPIs for the financial year through the understanding of market, industry, competitor, and customer performance.
- Leverage multiple data sources to ensure disruptive and transformative growth.
- Identify white space opportunities for the business to drive transformative growth.
- Define insights protocols and deliver insights to Group Marketing for brand strategy.
- Development of creative strategy insights in support of business and creative brief, early and late-stage creative development, consumer co-creation, evaluation, and testing.
- Design, execute and present analysis and research projects based on a variety of different methodologies, including traditional (qualitative and quantitative) and new research methodologies (neuromarketing).
- Conduct and /or supervise qualitative research including focus groups, in-depth interviews, and ethnographic observations with but not limited to consumers, industry experts, or anyone relevant to the research.
- Lead the process of creating and enhancing value for agencies, consumers, clients, and advisers by understanding client needs and behavior.
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